Anti-Fur Campaign Poster

For this project, i was required to produce and anti fur campaign poster to influence people to wear fake fur or at the best not wear fur at all.

starting this project was easy enough, researching anti-fur campaigns, there previous posters, techniques they've used and everything to do with what they have used for influence. but i also researched the people who actually manufactured the fur, and sold it to the coat manufacturers, i did this because it showed a two sided debate and to show there is always two sides to it, weather you like fur or don't for whatever reasons.  

developing ideas was easy enough, preliminary sketches, ranging from photography and hand drawn ideas, then going to illustrator programs on the MAC's , so there was a certain amount of diversity when it came to techniques and methods of creating my out comes. 

when it came to getting my outcome complete, that was a little bit of a struggle, getting the correct angle, having the correct mirror, good quality image, right lighting, making sure the background was pitch black and then getting the correct text, and highlighting the more important words, the "shock" factor.